Course curriculum

  • 1

    Pre-training Part 1

    • Let me walk you through the membership

    • Welcome from Ivana

    • Join the Community

    • Link for Live Zoom Calls

    • The Two Elements You Need

    • 3 Funnels- Recommendation

    • Landing Page Examples - Landing Page to Lead Magnet

    • Mindset When it Comes to Ads

    • Welcome from Yogesh

  • 2

    Pre-training Part 2

    • Ideal Client Avatar

    • Additional questions

    • Why understanding your audience is so important?

    • Connecting the Ad copy + Audience + landing page!

  • 3

    # 1 Ad Strategy - Google Search Ads

    • What are Google Search Ads?

    • Why are Google Search Ads Effective?

    • How to get a promotional code?

    • How to create your Google Ad Account?

    • How to set up your audience on Google

    • How to Get Google site wide tag?

    • How to get Google Conversion Tag from Google Ads

    • How to set up Google Tags on your site?

    • How to check if the tag is set up properly?

    • Setting Up Your Search Ad Campaign

    • Step #1 – Keyword research – Your Brain

    • Step #2 – Keyword Research Tool

    • Step #3 – Check the competitors

    • Step #4 – Creating the headline

    • Step #5 – Writing your description

    • Step #6 – Preparing your landing page for max conversions

    • Step #7 – How to setup google search ads (step by step)

    • Step #8 – Adding extensions - Site + Callouts (optional)

    • Step #9 – Optimizing the ad to lower the cost and get better results

    • Optimization 2 Parts - Part 1 ( Google Ads Algorithm)

    • Optimization 2 Parts - Part 2

    • When to run conversion ads?

    • A few rules to follow (Important)

    • Running the reports and what to look at

    • The importance of the ad rank

  • 4

    Facebook Post Ads

    • Facebook Post Ads - Introduction

    • 4 Things you need in order to set this up.

    • What type of ad should you create if you are new to FB advertising?

    • What are traffic and conversion ads?

    • What are the 4 elements you need to run Facebook post ad?

    • How to write an ad copy + an example

    • The type of images work well + how to create them.

    • What to add in your headline?

    • Where to find your pixel?

    • How to set up conversion tag?

    • Let’s set up your ad - Step By Step

    • More on targeting different audiences

    • How to split test?

    • How to optimize your ad?

    • Custom audiences

    • Importing your list - when and how

    • Scaling your ads - the right way

    • Some things to keep in mind with FB advertising...